Vista Strawberry Festival

Now in its 12th year, we welcome back the “full package version” of the Vista Strawberry Festival after it’s 2020 hiatus due to the lockdown. Vista was once the “Strawberry Capital of the World” – still home to many strawberry fields, and takes pride in the fact that it hosts the only festival in San Diego County that celebrates all the joys and pleasures of the Strawberry. Come enjoy our celebration of the “berry” as we bring back over 450 vendors, 5K certified runs, 1 mile and quarter mile kid’s runs, unique strawberry dessert creations, pie eating competition, costumes and contests, carnival rides, music on 5 stages, international selection of foods, beer garden, wine and artisan court, and much more together on 5 streets of the beautifully renovated and historic downtown Vista! The Strawberry Festival is by far the largest community event of the year for Vista with an estimated 90,000 in attendance – join us!

IMPORTANT – For an overall chart view of vendor booth fees see below. Locate your vendor category and then under “REGISTER NOW” column, under “Book Event Space” scroll down until you locate the appropriate booth for purchase and add to your cart.
NOTE:THE DOWNTOWN BUSINESS BLDG booth spaces at $100 are ONLY FOR BUSINESSES PHYSICALLY LOCATED IN A BLDG IN VISTA VILLAGE DOWNTOWN.